ASSERTIONS AND REASON-TYPE QUESTIONS<\/p>\n\n\n\n
DIRECTION (Q.NO 1 \u2013 10): Each of the following questions consists of two statements, one
is an assertion ( A ) and the other is the reason ( R).
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
1 Assertion (A ) From packages of chips, cosmetics, etc. people can make some guess
about the quality of the product contained in it.
Reason ( R ) packaging helps in product production.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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2 Assertion (A ): A company should not produce anything ( say drugs ), just to
satisfy a consumer.
Reason ( R ) : As per societal Marketing concept, any activity which satisfies
human needs but is detrimental to the interest of society at large cannot be justified.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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3 Assertion (A ): Tata differentiates it\u2019s three quality of tea with three different
labels ( Tata Agni ,Tata Premium and Tata Gold).
Reason ( R ) : labelling helps to describe a product and specify its contents.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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4 Assertion (A ): labelling is also an important feature of the product.
Reason ( R ) : it does not only protect the products but also serve as a promotional
tool.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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5 Assertion (A ): companies like Samsung, Motorola , redmi etc. Price their products
without considering the price set by competitors firms.
Reason ( R ) : They help in ascertaining price only on the basis of worth of their
product, product cost, pricing objectives etc.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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6 Assertion (A ): Advertising and sales promotion are different from each other.
Reason ( R ) : Advertising is a short-term prospective where as sales promotion is a
long-term perspective.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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7 Assertion (A ): Advertisement is very costly affair.
Reason ( R ) : It requires the huge amount of money to advertise on newspaper ,
television, etc.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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8 Assertion (A ): No other firms can use the brand mark of ‘ NIKE\u2019 in the country.
Reason ( R ) : ‘ Nike ‘ has taken legal protection for its brand mark and then it has
exclusive right for its use.
135
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
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9 Assertion (A ): Events like fashion show , experience like lunch with celebrity can
also be marketed.
Reason ( R ) : Anything that is of value to the other can be marketed.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c ) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
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10 Assertion (A): Maggie (noodles) extended this brand name to introduce many of its
new products such as Tomato Ketchup, soup, etc.
Reason (R): Branding helps in advertising and display programmes.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c ) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
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11 Assertion (A) Packaging ensures safety of the products.
Reason (R) It helps in promoting the product in the market.
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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12 Assertion (A); Utility and Demand affect the price of a product
Reason (R): utility provided by the product and the intensity of demand of the
buyer sets the upper limit of price.-
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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13 Assertion (A) : Government can declare a product as essential product and regulate
its price.
Reason (R): In order to protect the interest of public against unfair practices in the
field of price fixing.
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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14 Assertion (A): Grading is the function performed by packaging
Reason (R ): Sometimes marketers assign different grades to indicate different
features or quality of the product.
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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15 Assertion (A) : Refrigerator is a convenience product
Reason ( R ) : consumer products, which are purchased frequently, immediately
and with least time and effort are convenience products
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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16 Assertion (A): Trademark is not a part of brand.
Reason (R ) : Trademark does not have legal protection
Codes:
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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17 Assertion (A) : Packaging helps to maintain Rising Standards of Health and
Sanitation
Reason (R ): The chances of adulteration in packed goods are less.
Codes:
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
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18 Assertion (A): Label Helps in Promotion of Products.
Reason (R ): The label may vary from a simple tag attached to the product to
complex graphics.
Codes:
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect
<\/p>\n\n\n\n
19 Assertion (A): There are broadly three types of costs: Fixed Costs, Variable Costs
and Semi Variable Costs.
Reason (R ) : One of the most important factor affecting price of a product or
service is its cost.
Codes:
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.
20 Assertion (A): A brand name should be suggestive
Reason (R ) : a brand name should hint the qualities of the product
Codes:
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect<\/p>\n\n\n\n
21 Assertion (A) In inventory control a balance should be maintained in respect
of cost and customer satisfaction.
Reason (R) Higher the level of inventory, the higher will be the level of service to
customers but the cost of carrying the inventory will also be high.
Codes:
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but (R) is incorrect
(d) A is incorrect but (R) is correct<\/p>\n\n\n\n
22 Assertion (A) Advertising is a very economical mode of communication
Reason (R) Because of its wide reach the overall cost of advertising gets
spread, as a result per unit cost of reach comes low.
Codes:
(a) Both (A) and ( R )are true. R is the correct explanation of A
(b) Both (A) and (R )are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
23 Assertion (A) Maintain good public relations lower the promotion cost
Reason (R) Because of its wide reach the overall cost o gets spread, as a result
per unit cost of reach comes low.
Codes:
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n\n\n\n\n
24 Assertion (A) Channel of distribution assist in transferring the title of Goods
and services.
Reason (R) As it moves goods by transportation.
Codes:
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
25 Assertion (A) Higher the level of service to customer will be the need to keep
more Inventory.
Reason (R) the demand of product is high.
Codes:
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and (R ) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
26 Assertion (A) Advertising is personal form of communication.
Reason (R) Advertising creates monologue and not a dialogue
Codes:
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R )are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
27 Assertion (A) In personal selling a direct face to face dialogue takes place.
Reason (R) As personal selling is impersonal form of promotion
Codes :
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and ( R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
28 Assertion (A) Personal selling promote travel and tourism in the country
Reason (R) due to mobility of sales people
Codes:
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
29 Assertion (A) Publicity is a paid form of communication
Reason (R) Publicity does not involve any direct expenditure by marketing
firm
Codes:
(a) Both (A) and (R )are true .R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n\n\n\n\n
30 Assertion (A) Public relation department can place story and dramatize the
product in the media.
Reason (R) This will build market place excitement before the reach in the
market, it will create favourable impression on target customer
Codes:
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct<\/p>\n\n\n\n
<\/p>\n\n\n\n
ASSERTIONS AND REASON TYPE QUESTIONS OF MARKETING MANAGEMENT<\/p>\n","protected":false},"author":1,"featured_media":483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[91],"tags":[222,231,237,230,238,235,225,229,226,228,232,234,224,236,227,233],"_links":{"self":[{"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/posts\/476"}],"collection":[{"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/comments?post=476"}],"version-history":[{"count":5,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/posts\/476\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/posts\/476\/revisions\/525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/media\/483"}],"wp:attachment":[{"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/media?parent=476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/categories?post=476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mydistancecourses.com\/index.php\/wp-json\/wp\/v2\/tags?post=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}