ASSERTIONS AND REASON TYPE QUESTIONS OF MARKETING MANAGEMENT | CLASS 12 | BUSINESS STUDIES |


24 Assertion (A) Channel of distribution assist in transferring the title of Goods
and services.
Reason (R) As it moves goods by transportation.
Codes:
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct


25 Assertion (A) Higher the level of service to customer will be the need to keep
more Inventory.
Reason (R) the demand of product is high.
Codes:
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and (R ) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct


26 Assertion (A) Advertising is personal form of communication.
Reason (R) Advertising creates monologue and not a dialogue
Codes:
(a) Both (A) and (R )are true. R is the correct explanation of A
(b) Both (A) and (R )are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct


27 Assertion (A) In personal selling a direct face to face dialogue takes place.
Reason (R) As personal selling is impersonal form of promotion
Codes :
(a) Both (A) and (R ) are true. R is the correct explanation of A
(b) Both (A) and ( R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct


28 Assertion (A) Personal selling promote travel and tourism in the country
Reason (R) due to mobility of sales people
Codes:
(a) Both (A) and (R) are true. R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct


29 Assertion (A) Publicity is a paid form of communication
Reason (R) Publicity does not involve any direct expenditure by marketing
firm
Codes:
(a) Both (A) and (R )are true .R is the correct explanation of A
(b) Both (A) and (R) are true. R is not the correct explanation of A
(c) A is correct but R is incorrect
(d) A is incorrect but R is correct

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