2 Assertion (A ): A company should not produce anything ( say drugs ), just to
satisfy a consumer.
Reason ( R ) : As per societal Marketing concept, any activity which satisfies
human needs but is detrimental to the interest of society at large cannot be justified.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
3 Assertion (A ): Tata differentiates it’s three quality of tea with three different
labels ( Tata Agni ,Tata Premium and Tata Gold).
Reason ( R ) : labelling helps to describe a product and specify its contents.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
4 Assertion (A ): labelling is also an important feature of the product.
Reason ( R ) : it does not only protect the products but also serve as a promotional
tool.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
5 Assertion (A ): companies like Samsung, Motorola , redmi etc. Price their products
without considering the price set by competitors firms.
Reason ( R ) : They help in ascertaining price only on the basis of worth of their
product, product cost, pricing objectives etc.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
6 Assertion (A ): Advertising and sales promotion are different from each other.
Reason ( R ) : Advertising is a short-term prospective where as sales promotion is a
long-term perspective.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
7 Assertion (A ): Advertisement is very costly affair.
Reason ( R ) : It requires the huge amount of money to advertise on newspaper ,
television, etc.
( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
8 Assertion (A ): No other firms can use the brand mark of ‘ NIKE’ in the country.
Reason ( R ) : ‘ Nike ‘ has taken legal protection for its brand mark and then it has
exclusive right for its use.
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( a) Both assertion ( A ) and reason ( R ) are correct.
(b ) Assertion (A) is wrong but reason (R ) is correct.
( c ) Assertion ( A ) is correct but reason ( R ) is wrong.
( d ) Both assertion ( A ) and Reason ( R ) wrong
9 Assertion (A ): Events like fashion show , experience like lunch with celebrity can
also be marketed.
Reason ( R ) : Anything that is of value to the other can be marketed.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c ) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
10 Assertion (A): Maggie (noodles) extended this brand name to introduce many of its
new products such as Tomato Ketchup, soup, etc.
Reason (R): Branding helps in advertising and display programmes.
(a) Both assertion ( A ) and reason ( R ) are correct.
(b) Assertion (A) is wrong but reason (R ) is correct.
(c ) Assertion ( A ) is correct but reason ( R ) is wrong.
(d) Both assertion ( A ) and Reason ( R ) wrong
11 Assertion (A) Packaging ensures safety of the products.
Reason (R) It helps in promoting the product in the market.
Codes
(a) Both A and R are true. R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is correct, but R is incorrect
(d) A is incorrect, but R is correct
(e) Both A and R are incorrect.